Exceptional operational efficiency is essential to generate an alpha return on investment

Reid Campbell has delivered many successful hospitality projects over the last 30 years earning a reputation for design excellence and service reliability within the hotel and serviced apartment market. 

Hotels and serviced apartments offer less design flexibility than many other building types because operational efficiency is essential to generate an alpha return. The lower star rating properties need a particularly rigorous approach because the commercial drivers are even more heavily weighted. 

Where Reid Campbell really stands out is our understanding of different brands standards / requirements and how these translate into a feasible development on sometimes difficult sites. Our ability to generate quick and functional concepts underpins our ability to assist developers run accurate feasibility studies and to understand the development parameters in relation to design layout / operations and buildability. Regardless of the style and size of the property, we look for efficiencies in the three key areas – operations, management and construction.

We are always looking to improve our service and design outcomes and are very open to new building technologies, especially when they can reduce capital or operational costs. Our strong relationship with contractors within this market further outlines our experience and depth, providing them comfort during the design development and delivery of these complex projects.

  • “Commercially informed design and strength of delivery are key to our success.”


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